Conceptual advertisement literal vs. symbolic meaning breakdown....ready.....GO:
In a Denotative/Literal sense you see broccoli. Just a chunk of broccoli that looks a little boxy of course, like a 3D version of pixilation.
In a Connotative/Symbolic sense you understand the pun. Broccoli is considered to be a very healthy food that is good for you, so Norton Anit-virus is playing on that by saying 'Keep your computer healthy' and then alluding to the message that their software is like broccoli for your computer. The whole broccoli message is made even catchier by the fact that their broccoli that is symbolizing their computer product looks pixilated, and when we see pixels we think computers. So it just ties it all together in a nice way.
On a side note- major bonus points to whomever made this.
When you think of 'clever advertisements' -computer security software doesn't usually make the list.
So kudos.
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